IKEA’s new augmented reality catalouge

IKEA is using augmented-reality and interactive technology in its new catalouges. Users have to download the new IKEA Catalog App (which would be available from 31 July) for their smartphone or tablet, and scan select pages of the 2013 catalog to unlock films, interactive experiences, photo galleries and other home-furnishing inspiration.

One of the catalogue’s new main features is an accompanying (soon to launch) visual recognition app that will bring its pages, and the offerings within, to life in the form of inspirational videos, designer stories, ‘x-ray’ vision that peeks inside furniture, and more,” Creativity Online wrote.

Watch the video below to catch a glimpse of what IKEA’s new catalog would be like:

Via Design Taxi

Advertisements

Leave a comment

Filed under computer, design, lifestyle, picture, science, style

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s