IKEA is using augmented-reality and interactive technology in its new catalouges. Users have to download the new IKEA Catalog App (which would be available from 31 July) for their smartphone or tablet, and scan select pages of the 2013 catalog to unlock films, interactive experiences, photo galleries and other home-furnishing inspiration.
“One of the catalogue’s new main features is an accompanying (soon to launch) visual recognition app that will bring its pages, and the offerings within, to life in the form of inspirational videos, designer stories, ‘x-ray’ vision that peeks inside furniture, and more,” Creativity Online wrote.
Watch the video below to catch a glimpse of what IKEA’s new catalog would be like:
Via Design Taxi