A little something from the boys from id-iom:

So there we were working in the studio when a call comes in on the id-iomphone. A swift conversation reveals that Halfords is in need of our assistance as they are having a photoshoot with Tinchy Stryder for their forthcoming ‘BMX sessions‘ promotion and they need some urban style graphics – pronto! A brief confab later and – POW! – we have a design idea which just needs a little fleshing out. Following some rabid computer work we manage to come up with our design which, after just a modicum of tinkering, is then quickly approved:

The next step is to get it all ready to be sprayed. As is often the case with these types of job there’s a strict deadline – and it’s looming fast. No problem. We pull out the patented ‘id-iomscalpel’ and it’s all taken care of with a minimum of fuss. So far…

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